The MoveOn Effect: The Unexpected Transformation of American Political Advocacy (Oxford Studies in Digital Politics)

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The Moveon Effect The Internet is facilitating a generational transition within America’s advocacy group system. New “netroots” political associations have arisen in the past decade and play an increasingly prominent role in citizen political mobilization. At the same time, the organizations that mediate citizen political engagement and sustained collective action are changing. They rely upon modified staff stru… Full description

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